social media

The Only Constant is Change

The ATLAS team operates virtually and only a few of us are close enough to each other to meet in person very often.  This worked OK in the beginning but as we grow being close enough to collaborate more effectively is increasingly important. 

This means moving!  Over the last week, we spent a lot of time relocating personnel so we can sit down in groups more often without needing to rely on good internet connections.  The better we can work together the better connected we can keep everyone!  This will be an ongoing process and we’re happy for our progress.

New marijuana legalization which became effective last week formed the focus of our outreach efforts.  There are more related changes coming with the New Year which we are currently watching.

With a lot of new laws going into effect on January 1 keeping them all straight can be difficult.  We’ll be going over them a lot in the coming weeks and unpacking what they mean for each of us individually.  There are several regions where a difference of a few feet can mean the difference between committing felonies and being legally in the clear.  Make sure you know about any changes that will affect you!

We’ve brainstormed some new marketing campaigns you’ll probably start seeing around the New Year as well. 

The iOS version of the app is still expected to be released around February; if you’d like to be a beta tester head to and let us know.  We’ll reach out to you when the time comes.  Thanks to those of you who have already volunteered to help!  Your feedback makes a huge difference and we couldn’t do it without all of you.

Reaching Out Beats Out Selling Out

Last week was all about outreach.  Countless emails and social media messages went out to people who realize how important it is to have ready access to the power that knowledge provides.  We spent hours on the phone with reporters and investors who see the potential in what we’re creating.  And the response we’ve gotten has been fantastic.